Get to Know Instagram Stories Highlights

We’re going to dive into a powerful tool for Instagram Stories: Highlights. Highlights contain your curated collection of Stories, and the circular covers are located right above your profile grid (see pic).

Story Highlights are a fantastic way to make a lasting impression on your audience and keep them engaged. Here's how to make the most of them:

1. Organize with Purpose: Think about the categories or themes that best represent your brand or content, and create a list of highlight topics that align with your overall strategy. For instance: Product Demos, Testimonials, Behind the Scenes, or Tips & Tutorials. The sky’s the limit!

2. Create Eye-Catching Covers: The cover image for each highlight is the first thing that viewers see. Make sure to select visually appealing and representative images that entice people to click and explore further. Canva has Highlights Cover templates you can use, with great options you can customize. I created a How-to on YouTube in case you’d like to see the process.

3. Keep it consistent: Establish a consistent visual style for your highlight covers, using similar colors, fonts, or graphics. This creates a cohesive and professional look on your profile page. (Mine have a lighter variation of my logo’s color spectrum.)

4. Update regularly: Keep your highlights fresh by regularly updating them with new and relevant content. Remove expired or outdated highlights to maintain a clean and up-to-date profile. I review mine biweekly because I need to remove classes that have already occurred.

5. Promote your Highlights: Encourage your followers to check out your highlights by mentioning them in your posts or stories. You can create dedicated stories that showcase your highlights. In fact, you could also create a Reel from your Story highlights and share that to your feed!

Each Highlight should have a clear purpose and provide value to your followers. By mastering Story Highlights, you not only organize your Stories content effectively but also offer a memorable and engaging experience for your Instagram visitors.

Wishing you a creative and productive week ahead!