In the dynamic world of small business, the allure of simplicity is undeniable. Every business owner dreams of achieving their goals with streamlined efficiency. However, the reality of managing a small business often presents a more complex landscape, filled with nuanced customer interactions and detailed strategies.

Understanding the Rule of 7

A pivotal concept for entrepreneurs, especially those in creative and artistic fields, is the Rule of 7. This marketing principle suggests that a customer typically engages with your brand about seven times before making a purchase decision. These engagements, ranging from a casual glance to a detailed inquiry, are critical steps toward securing a sale.

A Customer's Journey: From Curiosity to Commitment

Imagine a potential customer's journey as a series of meaningful encounters with your business:

Visual Attraction: The initial draw might be your creatively designed storefront or an artistically curated Instagram post that captures their attention.
Online Discovery: Intrigued, they explore your website, where engaging content and vibrant visuals await, telling your brand’s unique story.
Menu of Services: They review your offerings, whether it’s a portfolio of artwork, a menu of services, or a selection of products, noting what resonates with their needs.
Reminder Touchpoints: Subsequent sightings of your work, through ads or social media, remind them of their interest and reinforce your brand presence.
Social Proof: Positive testimonials and reviews across your digital platforms increase their trust and appreciation for your work.
Community Engagement: Discussions on social platforms or recommendations from friends add a layer of communal validation.
Decision Time: Finally, they are ready to engage with you directly, prompted by a well-timed call to action or a persuasive promotional offer.

Enhancing Every Touchpoint

As you delve deeper into these touchpoints, consider each interaction as an opportunity to showcase your creativity and commitment to quality. Reflect on the journey you create for your customers:

Engagement Audit: Actively search for your business as if you were a prospective customer. What search terms would you use? Which social platforms or websites would you visit? Does your digital presence effectively answer potential questions they might have?
Detail-Oriented Approach: Be meticulous in crafting each touchpoint, from your website’s homepage to the follow-up emails after a purchase. Each element should reflect your artistic identity and dedication to customer satisfaction.

Moving Forward with Insight

By embracing the Rule of 7, you position your business to forge deeper connections through each interaction. This approach not only enhances customer engagement but also builds a foundation for lasting loyalty and success.