The International Decorative Artisans League, or IDAL for short, is an incredible organization for decorative artisans. They provide educational opportunities and connected community support to anyone who has a passion for pursuing the creative arts as a career. I’ve been a member for many years and have often taught at their conferences.

This year is the first that I am teaching two separate courses, both on Wednesday, April 26th. The first course is How to Grow Your Business on Google. We’ll cover:

  • Getting the most out of your free Google Business Profile, including claiming your profile and connecting with potential local customers

  • Managing your Business Profile info

  • Generating more reviews for your business

  • Strategies to maximize the visibility of your listing

We'll also touch upon other free resources available to small businesses, including Google Analytics for your website.

The second course is How to Manage Your Social Media Effectively. We’ll cover:

  • How to create a digital library and organize your projects for effective sharing

  • The three steps to writing compelling copy quickly

  • How to set up and schedule your posts so that you can concentrate on your projects

Learn the processes and resources available to help you save time, ease frustration, and take firm control of your social media.

There are many other fantastic courses to choose from! The IDAL Conference is in Charlotte, NC, and will run from April 24 - 28, 2023. If you have any questions about the conference or the classes, email me or leave a comment below. Until next time, dear Readers!

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Reading Right Now: February 2023

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Reading Right Now: January 2023